Sidai Designs: Empowering Maasai Women through Sustainable Employment
Sidai Designs is a social enterprise that collaborates with Maasai women in Tanzania to create high-end jewelry and homeware based on traditional beading techniques infused with modern aesthetics. The organization's mission is to provide hope and a sense of purpose to Maasai women by preserving traditional artistry and creativity, ultimately helping to overcome poverty and improve social standing 1 . Sustainable Employment and Social Programs Sidai Designs employs around 120 Maasai women as beaders, providing them with a sustainable income and access to social programs that further their education and empowerment. The organization's approach is designed to give women the chance to overcome barriers, making the business an important participant in building a more sustainable, long-term solution to reducing poverty in Tanzania 5 . Preserving Traditional Beadwork Sidai Designs has harnessed heritage Maasai beadwork as a unique means for achieving these goals, offering skills tra