Sustainable Fashion’s Moment: Can the Industry Actually Clean Up Its Act?
For years, fashion has sold us aspiration. Style. Identity. Progress. Now, it sells us sustainability . Eco-collections, recycled fabrics, conscious edits, climate pledges - the global fashion industry is loudly announcing that it has finally understood the problem. And on paper, the timing couldn’t be better. Climate pressure is mounting, consumers are paying attention, and regulators are circling. But beneath the slogans and muted green colour palettes lies an uncomfortable truth: fashion remains one of the most environmentally destructive industries on Earth , and many of its “solutions” are running far ahead of reality. The question is no longer whether fashion wants to clean up its act. It’s whether the system - as currently designed - even allows it to. The Scale of the Problem We’re Still Avoiding The fashio...